2021 Cosmetic Trends: Minimalist Skin Care

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2021 Cosmetic Trends: Minimalist Skin Care

A trend which continues to grow during 2021 is minimalist skin care (or skinimalism). This does not imply that multi-step skin care routines should be eliminated but rather that we should use the minimum amount of products to achieve a successful skincare routine. This routine should also be tailored to your specific skin type and the demands your day-to-day activities place on it.

Last year, there was a sharp uptake in search terms such as ‘how to get naturally glowing skin’ and ‘natural everyday makeup’ as consumer interest grew around streamlining regimens and prioritising the natural approach.

In this blog, we discuss minimalist skin care and look at how it fits in with the multi-step skin care routines we’ve all come to know and love.

What is Skinimalism?

Skinimalism emerges as an alternative to complex multi-step skincare regimes, instead encouraging consumers to embrace and enhance their skin’s natural appearance and texture.

Minimalist skin care involves consumers thoughtfully paring back the number of products and tools they use and ensuring the routine they use all contribute to achieving the end result.

At the most basic level, one could start with a cleanser, a moisturiser and sunscreen with a decent UV protection level. More and more moisturisers are now including the SPF element, making it possible to reduce the number of products you need.

Balancing Multi-Step Beauty Regimes with Minimalist Skin Care

Whilst thoughtfully curated multi-step routines should give your skin the natural glow you seek, dermatologists warn against the risk of overloading skin with excessive amounts of conflicting products.

Often, rosacea, frequent outbreaks and other similar skin conditions can be attributed to using too much of the wrong products. This may mislead consumers into thinking they need to incorporate even more products into their daily routines to ‘fix’ the damage the combination of poorly selected products has done.

Unfortunately, this often has the opposite effect.

Applying more products does not automatically result in better skin. However, high-quality, well-designed products with meticulously selected ingredients overseen by specialists will inevitably bring many benefits to end users.

It’s also important to stress that the rise of minimalist skin care doesn’t automatically mean that multi-step routines should be ignored and will decline in popularity. There is a definite case for a varied approach depending on your skin’s needs at any given time.

In an article published by Skin Wellness, aesthetician Vicki Morav advises against simplification for the sake of simplification, and instead recommends a rotating roster of products depending on the season.

In the same article, dermatologist Michelle Henry coins the term ‘intuitive skin care’, which involves tailoring your product usage towards achieving a set goal and using the products that will be most effective at the time – instead of using everything all at once.

In her words, “If it’s dry, give it moisture; if it’s irritated, calm it down”.

Is This the End of Multi-Step Skin Care?

Of course not; Here at Jarvis Cosmetic Developments, we are sure this is not the case. As we’ve discussed, trends towards minimalism in skin care will encourage users to be better informed and selective about what products they’re using on their skin.

Naturally, healthy skin depends on at least four main essential steps: cleansing, treating, moisturising, and protecting. It is unlikely that a single product could provide all these functions as well as those specific requirements each individual may have, so there is no real prospect of consumers moving away from multi-step skincare routines.

We anticipate more knowledgeable consumers focussing on what they really need and more brands designing routines to meet that demand in addition to providing the consumer with specialist guidance as to what each product adds to their routine.

Our specialist team can consult on how best to tap into this and other industry trends.

Get in touch with us to discuss your next line of premium skin care products.


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