News & Insights

Bespoke Beauty: A Skincare Trends Guide

Beauty and skincare products have traditionally focused on formulating for a specific sector, creating a product that addresses a particular need of a fairly wide and generic group of potential users. Since 2020, a new approach has emerged where the customer can play a much bigger role when it comes to choosing skincare products. Due…

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The Connection Between Self-Care and Skin Care

A key lesson that many of us learned from the national lockdowns is how important it is to indulge in self-care. Engaging in a tailored skincare routine is a simple but incredibly worthwhile and enjoyable way to incorporate self-care into daily life. For distracting anxiety-prone minds, adding an element of structure to your day and…

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Why Scalp Care is Just as Important as Skin Care

Historically, the focus of most haircare products has been on encouraging stronger, shinier, healthier hair – neglecting the health of our scalps altogether. However, as consumer interest increases, there has been a growth in the number of products that aim to keep both the scalp and hair healthy. In fact, Vogue reports “searches for targeted…

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Pro-Ageing Cosmetics: Embracing Mature Skin

As the industry moves towards greater inclusivity and improved representation for all types of beauty, more and more brands are shifting the focus of their products away from traditional anti-ageing concepts towards the idea of ageing naturally and embracing the way our beauty changes throughout our lives. This change in attitudes has led to the…

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