Pro-Ageing Cosmetics: Embracing Mature Skin
As the industry moves towards greater inclusivity and improved representation for all types of beauty, more and more brands are shifting the focus of their products away from traditional anti-ageing concepts towards the idea of ageing naturally and embracing the way our beauty changes throughout our lives. This change in attitudes has led to the term ‘pro-ageing’ […]
Gendered Beauty: The Rise in Male Grooming
The substantial growth of the cosmetics industry over the decades is extremely admirable in that large sections of the market are only targeted towards 50% of the population. However, in recent times, males have started to take up regular grooming habits due to paying more attention to their health and wellbeing; looking good can be […]