The Trend of Pet Grooming Products
Pet grooming products have experienced a huge growth from simple necessities like shampoos, specialised products for specific breeds and conditions to more luxurious styling products. According to Grand View Research study, pet market in the UK is valued at $1.9 billion, and is projected to have a compound annual growth rate of 4.8% between 2024 to 2030. This trend reflects deeper shifts in how we view and care for our pets.
The Pet Humanisation Movement
A survey done by Blue Cross revealed that 95% of pet owners view their animals as family members, so naturally they want what’s best for them from the food they eat to the toys they play with. This “humanisation” of pets has impacted grooming standards, with owners seeking products that offer their pets at least the same quality they would choose for themselves. People are investing in premium shampoos, leave-in conditioners, freshening sprays and more specialised products – concepts adapted from human personal care products.
Pet care in Social Media
Pet influencers across social media have transformed pet grooming from routine maintenance to a lifestyle statement. When popular accounts showcase new products or pet groomers show how they pamper different breeds, trends quickly spread through devoted following and beyond. The resulting “pet glamour” culture drives continuous innovation in the industry.
Aesthetic and Health Benefits
Proper grooming, not only significantly improves how pets look but can also enhance pet health:
- Helps with conditions like dry, flaky skin.
- Regular grooming improves the chances of early detection of health issues.
- Improves circulation and distributes natural oils through the coat.
Environmental and Ethical Concerns
Pet owners increasingly seek products that align with the same values as their own personal care products, so expect:
- Natural and organic formulations.
- Sustainable packaging initiatives.
- Products addressing specific health needs or breed requirements.
- Leading edge developments using unique raw materials.
The continued growth of pet grooming products represents more than just a passing trend – it reflects a fundamental shift in relationship with our pets and a growing concern of their needs. As this trend continues evolving, there is no doubt that more specialised and innovative products will enter the market. An innate understanding of the relationship between raw materials, delivery systems and skin/hair biology is essential, it is no longer acceptable to simply adapt a human product. Products need scientific building from the base up.
Successful pet brands need to stay ahead of growing pet grooming trends; please get in touch to see how Jarvis Cosmetic Developments can help!
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