2021 Cosmetic Trends: Hyper-Personalisation in Skincare

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2021 Cosmetic Trends: Hyper-Personalisation in Skincare

Personalisation is a familiar buzzword in the cosmetics industry, but this has evolved into hyper-personalisation for 2021. This new trend takes adapting skin treatments to clients’ skin needs to a whole new level, seeking technological developments to help delve under the surface for a deeper result.

In this article, Jarvis Cosmetics Developments briefly explores:

What Does Hyper-Personalisation Mean?

Personalisation means tailoring your skincare to your specific skin type. The definition of the “hyper” prefix is “above”, “beyond” or “super”, meaning this is an extreme skincare personalisation that is suited to your skin and your skin only.

An expert skin assessment is used to identify your skin type and attention areas which may include hyperpigmentation, dehydration, collagen, fine lines or wrinkles, etc. Technology then uses this data to provide specifically curated products to target your needs.

This new approach means that these products are guaranteed to work with your skin type and will achieve the results you are looking for.

Examples of Hyper-Personalisation Technology

There are many different ways technology is being used for hyper-personalisation in skincare. Here are some of the most common examples:

Mobile Apps

There’s near enough a mobile app for everything nowadays, so it’s no surprise that some brands are using these for hyper-personalisation. Clients are able to fill out questionnaires about their skin type and concerns, followed by uploading pictures of their skin for analysis.

Some may require users to upload photos of their skin every day, plus data from tracking applications that measure sleeping habits and patterns, menstrual cycles and mood fluctuations. All of this information is then used to decipher what specific ingredients and products would produce the best results for them.

DNA Testing

Some brands have been delving deeper and using DNA testing to provide hyper-personalisation in skincare. Of course, DNA helps to determine how we age, but it also helps us to identify how prone we are to developing wrinkles, blemishes, and other skincare concerns.

Genetic markers are analysed by taking a cheek swab for DNA and using skin scanning technology. In addition to this, a questionnaire is filled out and a consultation is undertaken, to find out more about the client’s skin and lifestyle. Finally, by using UV diagnostic imaging, these skincare specialists can gain a full understanding of your skin in order to prescribe a completely tailored skincare routine.

Is This Scientific Approach the Future of Skincare?

The exclusivity of hyper-personalisation is definitely a benefit and a great selling point for clients. The idea that no one else is going to have the same skincare routine or use the same skincare products as you give clients a sense of superiority and luxury.

This new technology allows brands to react to changing skin needs in real-time, whether that’s regarding age or the changing seasons. However, there are some arguments that claim this science isn’t completely accurate when analysing a client’s skin.

Environmental stresses need to be considered too when it comes to hyper-personalisation, and this is different for everyone. How much information about their individual environmental stresses is gathered during these questionnaires and skin scanning? Could this be the next step in future skincare technology development?

If you have any thoughts, insights or questions, please don’t hesitate to get in touch with us.


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